Meesho, an Indian e-commerce marketplace, has revamped its brand identity. The company has introduced a new logo, color palette, and sonic identity. The new branding is designed to reflect Meesho’s commitment to inclusivity and its goal of becoming a one-stop horizontal platform for Indian shoppers.
The new logo features hues of “Jamuni” and “Aam.” Jamuni is a deep purple color that is associated with aspiration, while Aam is a bright orange color that is seen as inviting and welcoming. The company says that these colors represent the vibrancy and grandeur of India’s diversity.
The new sonic identity is a “ting tong” sound that is meant to evoke feelings of joy and anticipation. The sound is inspired by the sound of a doorbell, which is often associated with the arrival of a package.
Meesho’s Founder and CEO, Vidit Aatrey, said that the new brand identity “symbolizes our transformation into a genuinely inclusive and egalitarian e-commerce platform.” He added that the new branding “will add a powerful new dimension to our brand identity, a critical component of how people recognize Meesho today and in the future.”
The rebranding exercise was carried out by Landor & Fitch, a global brand consultancy firm. The firm said that it worked with Meesho to create a brand identity that was “authentic, inclusive, and aspirational.”
The rebranding of Meesho comes at a time when the company is looking to expand its reach and grow its user base. The company currently has over 100 million users and is growing rapidly. The new branding is seen as a way to help Meesho attract new users and solidify its position as a leading e-commerce platform in India.
Here are some of the key takeaways from Meesho’s brand revamp:
- The new logo is designed to be more inclusive and welcoming.
- The new color palette reflects the vibrancy and grandeur of India’s diversity.
- The new sonic identity is meant to evoke feelings of joy and anticipation.
- The rebranding is seen as a way to help Meesho attract new users and solidify its position as a leading e-commerce platform in India.
